Certified Angus Beef (CAB) has launched a new product to meet evolving consumer demands. The organization has partnered with Niman Ranch to include grass-fed beef as part of its offering.
John Stika is President of CAB. “We all want choices and I think today’s consumers, when it comes to beef, when it comes to the food they purchase, they want choices and they want probably more choices than we’ve ever offered before as a food community,” he says. “And Certified Angus Beef-Grass Fed is just one more step in offering consumers more choices.”
According to Stika, the collaboration with Niman Ranch was a logical first step to expand the offering. “They’ve actually offered a grass-fed product for almost a year,” he says. “We don’t know exactly what the future holds and demand will drive expansions of supply chains moving forward. At the moment, we’re partnered with Niman and we’ll see where the future takes us.”
Less than 1% of the total Certified Angus Beef supply will be grass-fed. Sticka says is an important piece of the brand’s strategy to remain relevant to the growing number of consumers who have different preferences. He says this will also help drive demand for Angus genetics.
EDITOR’S TAKE:
This move by CAB should help increase demand for their brand and provide more consumers with a satisfying beef experience as determined by their individual taste and preferences. For those who prefer grass-fed beef, this is a logical move. CAB is a clearly established and recognizable trade mark for which a vast majority of consumers trust. This expansion will allow for more Angus beef producers to come under the CAB umbrella. Speaking of expansion and providing customers with a satisfying experience – make sure when a farmer/rancher walks into your dealership that you immediately identify them as such and let them know about your support of agriculture. In addition, be sure to make them aware of AgPack®, the program that offers them an immediate, no-cost, return on their truck investment. It also provides them with the opportunity to save over $30,000 on products they know and most likely use from our industry-leading AgPack® partners!
