AgriEdge recently celebrated its 20th anniversary! Today it has a network of more than 8,000 farmers and 25 million acres across all crops, including potatoes, corn, soy, wheat, cotton, sugar beets and specialty crops - citrus, watermelon, almond, and vegetables.
Two decades ago, Syngenta launched AgriEdge with 12 farmers and a combined 6,000 acres of cotton. “The program started as Cotton Advantage, and then Project Yield, to now become AgriEdge,” says Jacky Davis, marketing lead for AgriEdge. “It started with cotton because those growers definitely had a lot of demand from the stewardship perspective with recordkeeping, and Syngenta had the right pieces in place in the south with the right personnel to launch the program.”
Davis explains the program goes beyond being a whole farm management program and is really a tool to enable more data-driven decisions. She says the company has dedicated the boots on the ground to help growers with chemical and seed decisions as well as to digitize their efforts and transition their businesses, from paper to a single data entry point.
Today, AgriEdge has five key areas:
- Agronomics
- Service
- Stewardship
- Economics
- Technology
“We’ve continued to evolve this program as Syngenta has evolved. AgriEdge is a building block to a more data-driven grower, and we have new integrations, new tools and new products being added for recordkeeping, agronomic offers, cost share and more. We have a new platform coming in 2022 as well,” Davis says.
The program has about a 90% retention rate. An example of growth for the program has been the citrus market where the recordkeeping and scouting aspects of AgriEdge have been particularly beneficial for those growers.
“Our recordkeeping has enabled a trip from an auditor to no longer take the whole day. Our growers can get them what they need, have the conversations they need and be done in an hour or less. Everything they need to share can be handed over in a single notebook,” Davis says. AgriEdge works closely with ag retailers who, in turn, become the face of the program with farmers/ranchers across the country.
EDITOR’S TAKE:
Your CAD team would like to add our congratulations to AgriEdge on the event of their 20th anniversary. We are very proud to have them as an AgPack member. This extraordinary service can be accessed by any farmer/rancher who purchases or leases a new or qualifying used truck from a CAD member. A farmer who is guided by data in their day-to-day decision making is highly likely to be successful in the long run. It is our hope that you will use this opportunity to let farmers/ranchers in your area know about this significant milestone and, while you’re at it, tell them about this amazing AgPack partner offering.
