What’s Going on with Meat Demand

Here’s a little quiz: Which meat did U.S. consumers eat the most of in 2022?

1. beef
2.  pork
3. chicken

If you guessed 3, chicken, you are right!

According to Brenda Boetel, University of Wisconsin-River Falls Livestock and Meat Professor and Extension Commodity Marketing Specialist, poultry accounted for a whopping 51% of the meat consumed in the U.S. last year.

Boetel said, “It’s easy to believe many households are eating a lot of chicken. Consumers buy more chicken these days because it is cheaper than beef and pork, but also because it’s versatile, and they like it. Chicken helps stretch the food dollar. They eat beef and pork, too, but we’re eating a lot more chicken.”

According to USDA, consumers on average ate about 227 pounds of poultry, beef and pork in 2022, despite higher prices for all meat. That’s up from 224.9 pounds of meat in 2021, and up significantly from 1990, when Americans ate 197.5 pounds of meat, and 1960, when U.S. consumers ate only 167.2 pounds of meat annually. Americans ate a lot more meals at home in 1960 than they do today, and they ate more main dishes that contained less meat — think casseroles, soups and stews.

Another reason per capita meat consumption was so much less back then may be because there were so many baby boomers, and in 1960, baby boomers were pretty young and didn’t eat as much food as adults.

If one looks at meat consumption just 10 years later in 1970, Americans were eating an average of 193.3 pounds of meat per year — 26.1 pounds more than in 1960. Most baby boomers were teenagers or young adults by 1970, and they were eating a lot more than they did in 1960.

American diets changed

Breaking it down by meat type, in 2022, Americans ate 59 pounds of beef, 51 pounds of pork and 115 pounds of poultry — 100 pounds of chicken and 14 pounds of turkey. That means as a nation we are eating more poultry than beef and pork combined!

Chicken may reign supreme today in American diets, but that wasn’t always the case. In 1960, according to USDA, Americans ate an average of 63.3 pounds of beef, 59.1 pounds of pork and only 34.2 pounds of poultry, including 28 pounds of chicken and 6.2 pounds of turkey. Americans were eating slightly more beef and pork in 1960 than we are today, and only about 25% as much chicken and turkey as we consume today.

It doesn’t look like beef consumption will be increasing anytime soon. According to Boetel, the drought forced many cattle producers in Western states to liquidate their herds or send heifers to market instead of keeping them as replacements. According to USDA, cattle producers cut their beef cow herds by more than 1 million cows in 2022. That is the biggest decrease in the size of the U.S. beef herd since 1986.

Boetel says beef exports are projected to drop by 13.9% in 2023 due to a lack of availability of beef. If the drought eases in Western states this year, Boetel said more heifers will be kept as replacements, and the number of cattle being slaughtered in 2023 will drop by more than 5%.

EDITOR’S TAKE:

It’s obvious that Americans have a hefty appetite for meat as shown by some of the statistics in this article. The overall consumption of meat has grown dramatically since 1960. What is truly shocking is the amount of poultry, especially chicken, that we consume per capita today.

That said this expansion in demand has also encouraged expansion of livestock production in the U.S. Farmers and ranchers have worked very hard to adapt to the ever-changing demand from consumers when it comes to meat in their diet. Along with the expansion has come the ability to improve their bottom-line profitability in most years.  And cattle and livestock producers use a lot of trucks. That is why now is a great time to reach out to these hard-working folks to let them see your inventory on AgTruckTrader.com. The best news of all – since you’re already a CAD member there is no additional cost to you for putting your inventory on AgTT!