Strategic Alliance: MFA Incorporated Joins Forces with Land O’Lakes

With plans to share expertise and resources in technology, data and solutions, Land O’Lakes and MFA Incorporated announce a strategic alliance.

This includes:

• New market development. For example, Truterra.
• Data management. Combining localized insights and nationwide trends.
• Asset utilization. Efficient and strategic distribution.

“So many of the pain points faced by farmers, ag retailers, and others in our community can only be overcome by working together,” said Brett Bruggeman, COO, Land O’Lakes, Inc. “Teaming with MFA Incorporated, we can strengthen the economic prosperity of our shared businesses and communities and help address some of the greatest obstacles in feeding the world.”

Headquartered in Missouri, MFA Incorporated’s service footprint extends to several neighboring states.

“One of the principles of a cooperative is to collaborate with like-minded organizations,” said Jason Weirich, executive vice president of operations at MFA Incorporated. “With our regional expertise and the scale of the Land O’Lakes cooperative, we can drive real change.”

EDITOR’S TAKE:

This is the first step to a possible full-fledged merger in the future. Both of these cooperatives are very strong competitors in their respective markets. That said, Land O’ Lakes is a national brand with serious market penetration in several categories. This strategic alliance should serve both entities and their farmer/rancher patrons, well. The efficiencies created here would, in turn, provide greater savings and ultimately patronage returns in the long-run. That can mean more possible truck sales as well. Be sure to provide your farm/ranch customers with your latest and up-to-date information about what is going on at your dealership. Perhaps those post-harvest service and parts specials? Once they are at the dealership don’t forget to mention AgPack®, which can save them up to $40,000 in exclusive rebates and discounts. It also puts you in a strong position to conquest more sales and beat out your competitors!