Is Marketing Worth It When Dealers Can't Get Inventory?

As you should know, Certified Agriculture Dealerships are the ONLY agriculture facing program in the entire automotive industry. Farmers will ALWAYS give their business to a specialty agriculture store first, IF they have that option in the market. Which they DO, with YOU. 

Embracing the strength of being a specialty agriculture store can have an even bigger impact on your dealership than truck sales when considering there are roughly 6 million trucks needing parts and service on American farms and ranches. If you are not in, or not using this program because your inventory is light, you're missing the boat. A sentiment shared by rural dealership experts, Bob Clements International. In this video, BCI's Sara Hey shares specific steps a dealer can take to market both their service department and parts department, while sharing how to bring units in on consignment. In addition, Hey shares how manufacturers can come alongside their dealer channels with marketing right now.