A group of farmers, Farmers for Free Trade, and business leaders say the US-Canada-Mexico (USMCA) trade agreement provides the certainty that is needed for America’s farmers and ranchers. During a roundtable discussion at the site of the original signing of the North American Free Trade Agreement, the group said the upcoming review of the USMCA presents opportunities and challenges for America’s ag sector.
Venus Welch-White, director of government relations with CropLife America says if the review would end up in a complete renegotiation, it would be a slippery-slope for agriculture. According to her, the uncertainty is significant, but there are some priorities. “Maintain the parts and pieces that have been working and we will continue to need as we advance.”
Tim Gauck, an Indiana farmer, says preserving the trilateral trade agreement is crucial. “We make long-range plans when we’re in agriculture. It takes time to pay this off and the stability to know what you’re facing is so important.”
The USMCA faces a mandatory review in 2026, which is set to take place this summer.
This is the first in a series of USMCA roundtables Farmers for Free Trade is hosting in congressional districts across the country.
EDITOR’S TAKE:
Yes, we have reported on this topic previously, but it is important to stay abreast of what farmers/ranchers and their organizations are thinking about the process and potential outcomes. Thus far, it is very clear that farmers and ranchers, despite some of the shortcomings of the current agreement, do not favor a complete overhaul. Instead, they appear to emphasize the greater good by tweaking some areas of concern. A laser-like strategy, if you will.
We encourage you to take a laser-like approach. First, put farmers and ranchers at or near the top of your customer prospect list. Next, make sure you ask that all important question when someone enters your dealership – “Are you a farmer or rancher?” Finally, locate their pain point and use the CAD tools in conjunction with your truck product knowledge, to overcome any resistance. Keep it simple, but focused!
