A leader with AGCO says expanding access to on-farm service is helping farmers make better use of their time during critical seasons. Stefan Caspari, senior vice president of customer success and North America ag, says AGCO’s FarmerCore initiative is a “We Come To You” service model.
“We don’t believe that we will win with brick and mortar,” he said. “Brick and mortar is a high investment for our dealers, but it still requires the farmer to come to the dealership.” He says farmers need timely on-farm support to minimize equipment downtime.
“We have big service trucks. They have a crane; they have all the equipment on them that you need in order to service or repair a machine. It’s basically a dealership on wheels. These kinds of dealers bring service to the farm.”
Caspari says while dealership locations will continue to anchor farmer support in local communities, mobile and digital channels allow farmers to engage on their terms.
EDITOR’S TAKE:
Sound familiar? This isn’t the first time we have printed articles like this to spur the idea, plant the seed or at least get you to think about how your dealership can provide different services to your ag customers. Mobile truck repair service, annual maintenance contracts and parts delivery service are just a few ideas that could earn more business for your parts and service departments. These are the things that the customer would appreciate, especially during harvest, planting or even calving time. Identifying ways to increase customer loyalty and capture a larger share of their annual spend is a good idea.
