AEM Survey Shows Equipment Manufacturers’ Optimism for 2022

While the U.S. and global economies have continued to grow, the pace has slowed over the second half of 2021. But in the construction and agriculture equipment industries, stronger-than-expected growth this year has many manufacturers feeling optimistic about 2022.

According to results from AEM's fall member survey, more than 80 percent of AEM members anticipate rising demand for construction and agriculture equipment over the next year. Roughly 65 percent think demand for ag equipment will be above normal.

Manufacturers face some headwinds, though, including labor, supply chain issues and widespread inflation; however, roughly 58 percent in the construction segment and 44 percent in the agriculture segment think the global economy will recover within the next year.

Farmers have been taking advantage of their good financial position to invest in new equipment. In 2022, AEM members feel that most key ag equipment categories will see growth similar to this year.

EDITOR’S TAKE:

We keep saying that agriculture, serving farmers and ranchers is where you should place your bet for 2022, but sometimes it’s better to hear it from other sources. AEM represents over 1100 equipment manufacturers across the globe and these survey results provide some significant insight into what they see happening in the year ahead. Pay particular attention to the optimistic view expressed by a majority of those surveyed. Like your CAD team, the equipment manufacturers see 2022 as another very solid year for agriculture with farmers/ranchers continuing to invest in machinery and other items like trucks. We will continue bringing you news that underscores the importance of placing farmers/ranchers at the top of your marketing priority list in the coming year!