Plenty Opens World’s First Full-Scale Vertical Berry Farm

Plenty Unlimited Inc. opened the world's first farm to grow indoor, vertically farmed berries at scale. Plenty farms are the most technologically advanced farms in the world – removing the unpredictability of Mother Nature and making it possible to grow produce with peak-season flavor, year-round, almost anywhere in the world. The Plenty Richmond Farm is designed to produce more than 4 million pounds of strawberries annually in less than 40,000 square feet by growing vertically on 30-foot-tall towers. The farm will exclusively grow Driscoll's strawberries, combining Plenty's advanced technology with global premium berry leader Driscoll's advanced genetics. The first strawberries from the farm will be available in early 2025.

"With agriculture serving as the Commonwealth's largest private sector industry, Plenty choosing Virginia for the world's first farm to grow indoor, vertically farmed berries at scale reinforces Virginia's leading role in the controlled environment agriculture industry," said Governor Glenn Youngkin. "Plenty's farm will boost local agriculture production and drive economic development, all while diversifying against risks and protecting the environment. We look forward to supporting their innovative approaches to revolutionizing the industry, and know that Plenty's success will be Virginia's success." 

While most vertical farms are limited to lettuces, Plenty spent the past decade designing a patent-pending, modular growing system flexible enough to support a wide variety of crops – including strawberries. Growing on vertical towers enables uniform delivery of nutrients, superior airflow and more intense lighting, delivering increased yield with consistent quality.

Every element of the Plenty Richmond Farm–including temperature, light and humidity–is precisely controlled through proprietary software to create the perfect environment for the strawberry plants to thrive. The farm uses AI to analyze more than 10 million data points each day across its 12 grow rooms, adapting each grow room's environment to the evolving needs of the plants – creating the perfect environment for Driscoll's proprietary plants to thrive and optimizing the strawberries' flavor, texture and size. Even pollination has been engineered by Plenty, using a patent-pending method that evenly distributes controlled airflow across the strawberry flowers for more efficient and effective pollination than using bees, supporting more uniform strawberry size and shape.

"This farm is a model for the positive impact climate-agnostic agriculture can have, and proof that vertical farming can deliver the crop diversity, scaled and local production needed to future-proof the global food system," said Arama Kukutai, Plenty CEO. "The Plenty Richmond Farm is the culmination of 200 research trials over the past six years to perfect growing strawberries with consistent peak-season flavor indoors year-round. Driscoll's sets an incredibly high bar for the quality of its berries and we're excited to join forces to consistently deliver an ultra-premium Driscoll's strawberry year-round."

The Plenty Richmond Farm brings year-round production of fresh produce within a one-day drive of more than 100 million consumers. Growing locally reduces food miles and food waste, and the farm itself uses 97 percent less land and up to 90 percent less water than conventional farming.

"Partnering with Plenty for the launch of the Richmond Farm allows us to bring our premium strawberries closer to consumers in the Northeast, the largest berry consumption region in the U.S.," said Soren Bjorn, Driscoll's CEO. "By combining our 100 years of farming expertise and proprietary varieties along with Plenty's cutting-edge technology, we can deliver the same consistent flavor and quality our customers love—now grown locally. This new innovative farm is a powerful step forward in continuing to drive category growth in new ways for our customers and consumers."

The Plenty Richmond Farm is slated to bring more than 60 jobs to the first farm to open on Plenty's 120-acre farm campus. The Plenty Richmond Farm Campus is the largest indoor vertical farm campus in the world and a projected $300 million investment that is planned to bring more than 300 total jobs to Virginia.

EDITOR’S TAKE:

Just a few short years ago, vertical farming was a concept in a research lab. Today, Plenty and Driscoll’s Berries are introducing a full-scale plant that can raise strawberries year-round and serve over 100 million customers nearby. This is an amazing development. It will work for some crops, but is going to be impractical for others that are produced on a mass scale, such as corn, soybeans and wheat. This plant demonstrates how technologically advanced agriculture has become. Speaking of technology, please feel free to use our technology and communication skills at CAG to help you do a more effective and complete job of reaching those farmers/ranchers in your area!