The GUSS Automation acquisition builds on an existing joint venture established in 2022 and advances John Deere’s commitment to helping high-value crop growers address their biggest challenges around labor availability, input costs and crop protection.
John Deere recently announced the full acquisition of GUSS Automation, LLC, a globally recognized leader in supervised high-value crop autonomy, headquartered in Kingsburg, California. The acquisition builds on an existing joint venture established in 2022 and advances John Deere’s commitment to helping high-value crop growers address their biggest challenges around labor availability, input costs and crop protection.
“Fully integrating GUSS into the John Deere portfolio is a continuation of our dedication to serving high-value crop customers with advanced, scalable technologies to help them do more with less,” said Julien Le Vely, Director, Production Systems, High Value & Small Acre Crops, at John Deere. “GUSS brings a proven solution to a fast-growing segment of agriculture, and its team has a deep understanding of customer needs in orchards and vineyards. We’re excited to have them fully part of the John Deere team.”
Founded by Dave Crinklaw in 2018, GUSS manufactures autonomous sprayers that can be remotely supervised by a single operator who can manage up to eight machines at once. Using GPS, LiDAR and proprietary software, GUSS machines navigate vineyards and orchards with precision to help reduce operator error, labor costs and material waste. To date, more than 250 GUSS machines have been deployed globally, accounting for 2.6 million acres sprayed over 500,000 autonomous hours.
GUSS sprayers will continue to be sold and serviced exclusively through John Deere dealers, as they are today. The business will retain its name, brand, employees and manufacturing facility in Kingsburg, California.
John Deere will support GUSS in expanding its global reach and accelerating innovation, including continued integration with other John Deere precision agriculture technologies, such as Smart Apply®, which enables targeted spraying that offers the opportunity for up to 50% savings on chemical and water use.
“Joining John Deere enables us to tap into their unmatched innovative capabilities in precision agriculture technologies to bring our solutions to more growers around the world,” said Gary Thompson, chief operations officer at GUSS. “Our team is passionate about helping high-value crop growers increase their efficiency and productivity in their operations, and together with John Deere, we will have the ability to have an even greater impact.”
GUSS’ manufacturing operations expand John Deere’s U.S. manufacturing footprint to the heart of the country’s high-value crop production market. GUSS sprayers will continue to use John Deere Power Systems engines, first integrated in 2024.
EDITOR’S TAKE:
This appears to be a very good move by Deere to help build their portfolio of products, especially for high-value crops. Deere will bring additional resources and innovations to these products that will, over time, make them even more essential to orchardists and other high-value producers. Congratulations to both GUSS and Deere on this very strategic acquisition.
Speaking of strategic moves, are you aware that AgPack® partnerships continue to expand. Today they offer nearly $50,000 in exclusive rebates and discounts. The range of products they now offer is amazing – everything from fertilizer and irrigation equipment to jeans and cowboy hats. Check out the offerings at www.agpack.com.
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